This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.
we can identify any devices (smartphones, tablets, laptops) after they leave the venue, and continue to target them with digital banner ads at their home and across all of their devices.
We take your site visitors’ IP addresses and run them through our algorithm, determining their physical home or office address.
select which ZIP code, city, and/or state you want to target. Then you enter monthly ad impressions, upload the creatives. The rest is programmatic.